Website speed is a frequent problem for most website owners. From fortune 100 companies to blog owners, having a slow website is a serious problem.
It’s a no brainer that having a fast website leads to a better visitor experience, but what are the specific reasons why having a fast website matters?
In this article, we’ve summarize why website speed matters.
Why does it matter?
1. Google values speed
Google has been incorporating page speed on their search engine result metrics for the past decade.
A website that can’t be found and/or is on Google’s page 2 is practically useless. It’s like having your marketing person talk to a brick wall, you won’t get customers.
Benchmarking your website in terms of page speed is pretty important, and there are numerous tools that helps with that.
2. It increases visitor retention and conversion
Studies show that 53% of mobile users abandon websites that take more than 3 seconds to load.
A website optimized for web first rather than mobile might take longer to load on mobile phones. More people use mobile than desktop and tablets combined, so it’s the best interest of website owners to optimized their website for mobile.
What does this mean for retention? First impressions matter, and if more than half of your visitors abandon your website because of slow loading speeds, keeping visitors engage with your content and converting to customer will be a hard task.
A Hubspot case study shows that load times affect conversion rates as according to the study: “The faster your website’s load time is, the happier your visitors will be. In other words — when you optimize your web page’s load time, you can expect to see improvements in user experience (UX), conversion rates, and ultimately, sales revenue“,
Website load times impact conversion rates and as a result, your business as a whole. Ensuring your load time is as efficient as possible doesn’t necessarily take a long time or a significant amount of effort, but it does require some thought. So, start thinking about how you can optimize your web page speed — and as a result, you’ll see an improvement in your UX, conversions, time-on-page, revenue, and more.
3. Leaves a good impression
The greatest leverage of the internet is how incredibly social driven it is. Content in various forms get spread around from website-to-website, from social networks to other social networks.
Providing website visitors a good user experience leads to them potentially sharing the website on social media. They might not be potential customers for now, but leaving a good, lasting impression on them is the first step in improving return visitor rates.